Posted by: 6x6pix | November 1, 2009

Impossible Project inspires Polaroid to re-launch Instant Cameras

This announcement from the folks at The Impossible Project is a couple weeks old, but no less exciting:

We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:

As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee – The Summit Global Group – now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.

Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.

If you’re not familiar with The Impossible Project, they’re the group that’s dedicated to developing and producing a new instant Integral Film for vintage Polaroid cameras. They acquired Polaroid’s production equipment after that company ceased making analog film last year, and have established a factory and engaged a team of experts in Integral Film. If you really like this idea, you can buy a t-shirt from them and/or follow them on Twitter :-)


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