Posted by: 6x6pix | October 24, 2010

FT Magazine: How Annie Got Shot

The Financial Times Magazine has an interesting article on the market — or lack of one — for prints of Annie Leibovitz’s photos.

It’s a worthwhile read if you’re interested in Leibovitz’s work; moreso if you’re interested in the boundaries that exist between commercial/editorial photography and art photography. It also provides a decent primer on the various issues around pricing of photographic prints sold as art:

Prices in markets are set by supply and demand and the photography market is no exception. “If all of the stars were to align, you’d have an image that was a cultural product by a photographer who had entered the pantheon of art history and there would only be one print,” says Holdeman.

That hardly ever happens because photographs were made to multiply – the point of the technology is that a negative can be reproduced. “Rarity is essential and it is something that photography does not naturally have,” says Boloten. “You can print thousands of the things and a collector will ask: ‘Why am I paying a lot of money for a print when Picasso only painted one of each?’”

It touches a lot of bases for a fairly short piece — check it out, and if you’d like to let us know your own thoughts on some of these topics in the comments below, we’d love to hear them!


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